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Do people understand their contribution to the organisation?

Brand companies are brilliant as painting a picture of what they stand for, what they want to be and how they intend to get there. Not all organisations are brand led businesses though and many lack clarity on these important factors.

This is not to say boards do not know where they are going. Many just muddle through, take the pay-check and celebrate that 2-3% gain each year in shareholder value. Boards will charge the executive team to deliver the plan. This is a critical juncture.

It is at the executive management level where the plan gets delivered or gets destroyed. Either the executive managers work together to cascade the plan down through the organisation or they systematically disassemble the board plan to the inevitable failure.